Market Structure and Imperfect Competition (With Diagram)! A perfectly competitive firm faces a horizontal demand curve at the going market price. It is a price-taker. Any other type of firm faces a downward-sloping demand curve for its product and is called an imperfectly competitive firm. An imperfectly competitive firm must know that its.
Perfect competition describes a market structure where competition is at its greatest possible level. To make it more clear, a market which exhibits the following characteristics in its structure is said to show perfect competition: 1. Large number of buyers and sellers 2. Homogenous product is produced by every firm 3. Free entry and exit of.